Introducing the next evolution in DOOH audience measurement
The particular positioning of the cameras combined with our proprietary software means LENS captures almost 100% of all passing number plates.
The platform uses multiple high-resolution cameras positioned on each billboard structure to capture plate numbers in real-time. The software converts each plate into an alpha-numeric code which allows the platform to quantify visitor frequency.
In addition to measuring frequency, LENS uses the alpha-numeric code to access anonymised data to identify vehicle type, make, model and year of manufacture foreach plate it sees.
LENS has the ability to ingest Mobile data from devices that travel towards each billboard site, offering a simple demographic snapshot of audiences at each location.
The LENS dashboard provides users the ability to plan DOOH campaigns, prove post-campaign audience delivery and offers greater transparency and accountability for media owners.
The LENS dashboard provides users the ability to plan DOOH campaigns, prove post-campaign audience delivery and offers greater transparency and accountability for media owners.
Visualizing cumulative & unique reach, visitor frequency, site-based demographics and motor vehicle information including type, make, model and age is the new benchmark. Reports can be generated by single or any combination of sites. All data can be viewed, shared and downloaded in a customisable format, from anywhere in the world.
Total Audience Volumes, Unique Reach and Visitor Frequency
Total average daily counts by site
Hourly, daily, weekly data sets
Google map of selected sites
Vehicle type
Make
Model
Year of manufacture
Age ranges
Household Income ranges
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2020 LENS Technology & Analytics Limited. All Rights Reserved | Privacy Policy