Overview

Using multiple high-resolution cameras and specialised number plate recognition software, LENS delivers truthful insights of audiences as they travel past digital billboards every day.

Technology

LENS offers an unprecedented level of accuracy

The particular positioning of the cameras combined with our proprietary software means LENS captures almost 100% of all passing number plates.

Site Based Cameras

The platform uses multiple high-resolution cameras positioned on each billboard structure to capture plate numbers in real-time. The software converts each plate into an alpha-numeric code which allows the platform to quantify visitor frequency.

Smart number plate recognition

In addition to measuring frequency, LENS uses the alpha-numeric code to access anonymised data to identify vehicle type, make, model and year of manufacture foreach plate it sees.

Location Based
Mobile Data

LENS has the ability to ingest Mobile data from devices that travel towards each billboard site, offering a simple demographic snapshot of audiences at each location.

KEy Features

The LENS dashboard provides users the ability to plan DOOH campaigns, prove post-campaign audience delivery and offers greater transparency and accountability for media owners.

KEy Features

The LENS dashboard provides users the ability to plan DOOH campaigns, prove post-campaign audience delivery and offers greater transparency and accountability for media owners.

Visualizing cumulative & unique reach, visitor frequency, site-based demographics and motor vehicle information including type, make, model and age is the new benchmark. Reports can be generated by single or any combination of sites. All data can be viewed, shared and downloaded in a customisable format, from anywhere in the world.